EMPOWER YOUR PARTNERS. ACCELERATE YOUR CHANNEL GROWTH.

The most comprehensive channel marketing automation platform

StructuredWeb’s AI-powered channel marketing platform helps enterprise tech companies and their partners drive demand and revenue together. Automate multi-touch campaigns, personalize content across regions, and collaborate seamlessly to scale your channel success.

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Some of our leading technology customers

What Our Customers Are Saying:

When some of the world’s most successful technology companies consistently choose StructuredWeb, you know it's worth noting. We’re proud to support global brands as they empower their channel partners. Together, we deliver the exceptional experiences and advanced platform capabilities necessary to drive meaningful new revenue through their channel.

"Industry leading Innovation"

I've been working with StructuredWeb for years, across multiple organizations. Their market-leading offerings are fueled by the unwavering passion their leaders and teams have for our channel industry. Constant, relevant and enterprise-level innovation combined with some of best humans on the planet are their recipe for success. I would be happy to speak to anyone considering their solutions and share my experience with their products, teams and offerings.

"Critical part of our channel marketing strategy with our partners."

Structured Web is a key part of our marketing strategy, particularly in our partner-driven initiatives. Our collaboration has stood the test of time over several years and has been instrumental in expanding our reach and influence. Its unique approach to customization, video content, and now AI sets Structured Web apart. This long-standing partnership equips our partners with the best tools and content, empowering them to generate demand for our companies.

"Powerful tool with lots of potential to change the partner marketing engagement experience"

Robust functionality in terms of engaging with partners actively vs. a simple repository approach. Time and cost savings for localization, branding and refreshing content. We needed a platform that would engage our larger partners more actively while especially making it easier for smaller resellers to deploy our campaigns seamlessly. We needed robust tracking and metrics capabilities and some degree of customization/flexibility in the platform.

Energize

Partner demand generation

Simple setup for faster time to market
Integrated, always-on campaigns
Cobrandable, editable templates
Multi-format content syndication
Custom dashboards and reports

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Strengthen

Partner engagement

Hybrid engagement models
Personalized portal experience
Support for customers and partners
Custom communications and alerts
On-demand training

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Grow

Channel revenue

Customizable partner enablement
Integrated lead management
Integrated opportunities management
Fully extensible to third-party apps
Robust performance reports

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20+

Years experience in channel marketing

60+

Countries available in

200+

Leading tech brands supported

100,000+

Channel partners enabled

Providing integrated go-to-market capabilities

Channel marketing

Empower thousands of channel partners to reach and win more customers through localized, ready-made and multi-touch campaigns.

Channel sales

Streamline data to gain visibility and maximize revenue with co-brandable collateral, integrated sales processes and actionable insights.

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A flexible platform for channel-driven companies

The channel business is high speed and high competition. To build, grow and scale a profitable channel, enterprises turn to StructuredWeb. Our channel-centric platform leverages world-class technologies and services empowering you — and your partners — with localized, multi-touch, always-on marketing strategies that reach, win and retain today’s customers.

Lead distribution, scoring & nurturing
Lead tracking and reporting
Notification alerts
Lead pass, share and referral program
Deal registration
Appointment scheduling
Opportunity probability scoring

Intuitive dashboards for fast actionable insights
Standard and custom reports at aggregate, partner, campaign and tactic level
Partner portal analytics to track partner adoption and activity
Integrated with Tableau analytics

Are you ready to energize your channel marketing?

Request a call or a free demo now.

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The world’s leading enterprise-grade channel marketing automation platform

StructuredWeb revolutionizes channel marketing with AI-driven solutions that transform how leading enterprises like IBM, Google Cloud Platform, and Dell engage partner ecosystems. Our intelligent automation platform streamlines partner outreach, accelerates demand, and drives revenue by automating the entire marketing communication lifecycle. With AI at its core, StructuredWeb enables seamless vendor-partner collaboration while reducing program friction and costs. Our flexible, user-friendly platform personalizes content—from email campaigns to call scripts—for each partner's unique needs across any language, industry, or business size. Backed by a dedicated global team and proven go-to-market strategies, StructuredWeb isn't just a technology solution but a strategic partner committed to your long-term channel marketing success.

The most comprehensive channel marketing automation platform

StructuredWeb Named a Leader in The Forrester Wave^TM: Partner Marketing Automation Platforms, Q2 2025

The AI-Driven Platform for Channel Marketing Success

FIRST OF ITS KIND ChannelGPT